PBS
DTV Strategic Services Group Web Brochure
PBS needed to raise awareness of new and existing services available online and via the PBS intranet but had a limited budget for this project. The piece needed to cut through the clutter and stand out (a funky, 4-color piece is not a routine path for a technology group to pursue, especially when delivered via a vellum envelope to show a sneak peak at the contents!); have lasting impact (this piece is fun and folds such that it is easy to display on the desk); and make it easy to reference their services. Using an accordion fold which printed only on one side and ganging it to print with another brochure kept costs down. Winner of a Silver Inkwell Award of Merit.
|
