  | Asthma and Allergy Foundation of America AAFA, being the most trusted organization for asthma and allergy information, needed a new and updated look to continue to provide free services in helping people with asthma. To add energy and interest to their printed materials, we used more youthful and diverse photography, geometric design elements, and a bright color palette to appeal to all audiences. We brought life to such pieces as their annual reports, folders, and brochures to support them in their attempt for everyone to have a “life without limits.” |